It’s so close yet so far away. December 9th my roommates and I will continue the three year tradition of dressing in our baggiest sweatpants and sweat tops, making a carb buffet and tearing through a few too many bottles of cheap white wine. We are not grieving over a recent break up or wallowing in the angst of final exams, December 9th marks the day of the Victoria Secret Fashion Show. We can’t help ourselves we have to watch. We laugh at Taylor Swift trying too hard, argue over which ‘angel’ is our favorite, and gawk over Adam Levine’s stoked reaction when his then fiancee (now wife) Behati emerges in all her symmetrical, glittery, feminine, liberated glory.
We insist on wearing sweatpants as an act of deviance to the overly proportional and the clone like cheekbones of each model. We eat nachos, brownies and pizza hut because we don’t know what pisses us off more when the models report enduring three months of vigorous workouts and diet regiments to prepare for the big show, or when they report that they don’t really exercise and just eat whatever they want. And we drink wine because well things like this are simply better drunk.
What is it about this yearly televise program that merits such a calculated tradition and such an obsession?
The Victoria Secret Fashion Show showcases a lot of blatant pleasures. Beauty, popular music, fashion (micro fashion), and spectacle. We watch women like Cara Delevangeline who myself and another 9 million people follow on Instagram simply walk up and down a runway in underwear that one in the right mind would ever wear under a pair of skinny jeans. The program gives you behind the scenes access into the glamor of being a model with the hair, the makeup and of course the girl talk. You are swept into this lollipop universe where you are lead to believe that these women are not only successful, beautiful, young, smart but empowered.
Empowerment. These women describe the Fashion Show as an honour where they get to feel confident, sexy, desirable and above all empowered in all their femininity. The whole claim seems outrageously counter intuitive. You have countless grown women who call themselves ‘angels’ working their way up some model hierarchy to “earn their wings” through a tireless process of strutting, hip swaying, lip pursing, kiss blowing and eye winking . However because they are “empowered” it becomes an idolized process. Is there a line and can it be crossed? Is it simply a matter of taste? Does the fact that the charade of hegemonic femininity is made by the white blonde baby faced angel walking in high heels in a set of knickers that costs millions of dollars make it tasteful and a showcase of beauty. We watch it and know it is terribly wrong, but excuse it because my roommates and I are college educated young women who can put the spectacle in perspective and not internalize society’s obsession with thinness and perfection. We instead eat our stuffed crust pizza in protest, boo Taylor Swift but we can’t deny that the guilt for skipping the gym come morning doesn’t sting a little harder on December 10th.