Category Archives: Comm 101

면접 준비!

요즘 art & technology 면접 준비가 한창이다! 여기 블로그에 창의성 면접 준비를 해볼까 한다. 예전에 올린 FASHEMATICS이라는 포스트를 take advantage of 해보고싶다. 일단 다시 링크: http://fashematics.com/ FASHEMATICS가 fashion과 mathematics가 합쳐져서 이루어진 단어인데, 거기에 나와있는 예를들면, ㅎㅎ 약간 억지스러운것도 없지 않아 있는데 … Continue reading

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Simplifying the Logo: Less is More

Last Wednesday, on the 5th of January, Starbucks unveiled its re-designed logo: This shows how confident Starbucks is about their brand image: although its logo does not have its name on it anymore, everyone will still know that it is … Continue reading

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Lanvin for H&M and its marketing strategy

Yet another successful venture for H&M to launch a joint capsule collection with a prestige designer. Following Chanel in Nov. 2004, Stella McCartney in Nov 2005, Jimmy Choo in Nov. 2009, Lanvin hit the H&M stores this year! This video … Continue reading

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What’s Groupon and they turned down WHAT?

A few months ago,I was exposed to an interesting site called ‘Groupon’ while I was web-surfing. Groupon is a deal-of-the-day website where people personalize their deals to filter only those that individuals want (different categories, locations, etc.) Groupon offers deals that vary … Continue reading

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Leadership

To me, morality is the most important quality of true leadership. Genuine leadership is being ethical and caring toward others so that a sense of right and wrong can reach all people in all areas. For example, the incessant pursuit … Continue reading

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Great Example of Entrepreneurship – Crocs

Crocs! The ugly, chunky, plastic, colourful-but-not-so-pretty shoes. Everyone admits the comfortableness of these crocs, but not a lot of them wears these because.. think of it: a sexy red top and black leopard skirt and instead of a pair of … Continue reading

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FASHEMATICS

Fashion+mathematics = Fashematics I never been such a brainiac, when it comes to maths. Not really my fault, just that, according to my highschool teacher, Monsieur Poirot (fwi: Mister Leek in english), my approach of math logic was different: “You’re … Continue reading

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Effective Advertisements

An average person is exposed to over 3000 ads a day. This is shocking to most people because very few of those ads stick out and actually capture people’s attentions. More specifically, different people get interested in different ads. This … Continue reading

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Luck

My mom used to tell me that “luck only comes to whoever’s ready.” It took me a quite a while to understand it. This article basically summarized my understanding: http://blogs.hbr.org/tjan/2010/10/make-luck-work-in-your-favor.html. One type of luck is constitutional luck – a luck … Continue reading

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Group meetings

It’s only been 1.5 months since the start of life at Sauder, and I’ve been into hundreds of group meetings already. After reading the article http://blogs.hbr.org/ashkenas/2010/10/why-we-secretly-love-meetings.html, I realized how much I learned from these meetings: “Be clear about what you … Continue reading

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