Recognizing problems, finding solutions and changing the world – although the key activities of Non-For-Profit organizations sound like the job description of any superhero, businesses in the non-for-profit sector often find themselves forced to stop after a successful search for a solution. The reason for this abrupt disruption of the world changing process usually is the confrontation of non-for-profit ideas with actually-for-profit business reality.
An example for a non-for-profit organization facing particularly disruptive confrontations with CFO on a daily basis is Greencare, an organization aiming at making health care environmentally friendlier through recycling clinical waste, reducing energy consumption in hospitals and introducing a more responsible handling of water. Greencare’s three main concerns directly affect the environment of health care facilities and play a crucial role regarding the population’s overall health. Moreover, Greencare’s propositions for hospitals are cheap to implement taking into account their benefits. Nevertheless, CFOs of hospitals reject Greencare’s offers more often than they take them, as the health care industry suffers from immense financial pressure and the reallocation of money that is spent on patient care often seems irrational in the short run. Unfortunately, CFOs often ignore the long run consequences of their decisions and accept environmental damage as well as negative effects on public health.
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