If I was to ask one question: Have you ever heard of or seen a Mini Car before? I am pretty sure that 99% of you would answer “yes”. Indeed, Mini is now days a very famous car known throughout the world. It was first made and commercialized in 1959 by the British Motor Corporation. Here is an example of an ad for the Mini Austin in the 1960’s :
When BMW produced the “new generation” of Mini in 2001, it made a lot of innovations to it, proposing many different models to its customers (Clubman, One, Cooper, Cooper S …), as they now can be convertible, in various colors, with different designs, accessories and more !
Indeed, the Mini Cooper/Cooper S won the North American Car of the Year award for 2003, and has been featured in some movies as the Italian Job.
In my opinion, Mini represents one of the most brilliant marketing success models (with Apple of course!). It is simply a state of mind !
They have been so well advertised that everyone MUST have heard of them at least once. Mini’s colors are so bright, its modern design and lines are so innovating, the choices of conception so large that you are able to customize your car, exactly the way you want it, making it almost unique. A concept never been done by a car company before!
Still not convinced, just check out the Mini website (http://www.mini.ca/ca/en/general/homepage/index.jsp), it is like a candy store to me : all the cars look beautiful, wonderful, colorful…that you just want to buy them all (why not one for every season ?).
To prove my point, just watch these videos of Mini commercials, and tell me how you feel after …aren’t these cars just the cutest and most amazing ones you’ve ever seen?!
