At the time where the new MacBook Air is being introduced, I would like to go back one step, and talk about the “old” MacBook Air, which I found to be still revolutionary. Indeed, the advances in technology that have been made over the last 30 years are truly amazing. We have gone from big Home PC, to laptops, to flat screen computers and then to the thinnest laptop ever made.
What I actually find to be truly amazing is the way apple introduced this laptop. It “delivered” this fantastic product and introduced it to the world by using a one the simplest commodity product we all know: an envelope.
Yes, Who would have ever thought that a laptop would come out of an envelope? The first time I was this video about 2 years ago, I have no idea that it was for Apple. I didn’t even know that they had invented such a thin, nice and smooth looking laptop. The commercial is very basic, no word needed, just an image, showing the world that Apple has just made a huge step forward in technology, (once more) with The MacBook Air! It’s genius!
