McDonald’s is a world-known fast food restaurant which has already have more than 34,000 franchisees in 118 countries, serving about 69 million consumers. We are all familiar with Ronald who is always sitting on the bench with his arms out. When I was a child, the most exciting moment was to sit in the arms of Ronald and took a picture.
Ronald McDonald House Charities (RMHC) is a national organization in Canada which helps sick children to get to be healthy and happy. However, recently Corporate Accountability International accused McDonald’s for it putting too little fund on charitable events. And also RMHC is trying to get children out of bad health conditions while they are selling unhealthy foods to children as targets, which seems like a conflict.
The article stated that McDonald’s criticized for “supporting only 20 percent of the nonprofit’s funding while customers allegedly contribute as much as 1.5 times more to the charitable organization than McDonald’s does itself.” From this comparison, I feel like McDonald’s cares more about their profit rather than us, as consumers. Working for philanthropy will reduce its profit for sure, but for a long term this pay out would bring better brand reputation, high quality of products and higher revenue. Besides, what I suggest is to make the food more healthier so that children and the youth will not receive bad impacts such as obesity. Making profit is the goal of any corporation, but never forget the business ethics and social responsibilities.