Twitter is now making more revenue by getting partnerships with  CBC, MTV and the NFL for TV tie-ins.

According to the analytics firm SocialGuide, within one minute there were about 22,373 tweets regarding to “Breaking Bad” during the recent finale. The reason why so many people talking about this tv series at that time was because 45% ads shown during at time invited audiences to communicate or make any comments on twitter. The power of social media is always amazing. Compared to the data taken last year, it increased 38 percent in the tweets which are talking about TV(263 million). Another example is about NFL, they posted some very short videos that are popular and excellent which can attract their followers’ attention.

Michael Pachter said TV deals will only take up one per cent in Twitter’s projected 2013 revenue(582 million), but the proportion will soar since the next year.

As we all know that Facebook and Twitter are always competitors in social network industry.  Facebook has announced that they will get in this door very soon. And obviously, Facebook has more users than Twitter, which can be a advantage. And as we can see, Facebook are following Twitter, for instance, Facebook invites celebrities to open accounts to communicate and chat with their fans. I am very excited to see how they gonna complete in the future when they almost look the same.

What Will Happen?

http://www.cbc.ca/news/business/twitter-exploring-tv-related-advertising-ahead-of-ipo-1.1928356