https://blogs.ubc.ca/margotmathot/2015/11/13/tiffany-co-commits-to-achieve-zero-greenhouse-gas-emissions-by-2050-2/
Margo in her blog talks about giant luxury brand Tiffani & Co that commits to achieve zero greenhouse gas emissions by 2050.
After more research on this point I see that Tiffani & Co has opposed mine development in places of special cultural and ecological value, and pledged never to source materials from those mines. The company is working to establish a global certification system for mining that includes not just industry, but civil society as full partners in the process. This means that Tiffani & Co activities preserve the environment for future generations and create value for stakeholders and society.
I absolutely agree with Margo on this point, I think that by doing this, company not only will increase its consumer loyalty and confidence but also it will have a huge impact on smaller firms, being example of choosing sustainable and environmental friendly way to built business. Every company nowadays should think of possibilities to find better ways to collaborate and secure collective action, rethink of value chains this would serve both companies and society well. From my prospective this topic closely relates to Comm 101 Sustainability& Creating Shared Value class (14).
