I came up with this rubric based on the ETEC522 lesson on deconstructing a pitch. I think this would be a more objective and easy way to evaluate a pitch
| Dimension | Criteria | 1 | 2 | 3 | 4 | 5 | Comments | Out of 5 | |
| CEO & Team | CEO capability | CEO has the needed knowledge, skills and experience to lead the project | |||||||
| CEO credibility | CEO exudes the capability, convey the confidence to succeed | ||||||||
| Management Team | There is a qualified team working on the project | ||||||||
| Material resources | Material resources required for the success of the project are available | ||||||||
| Total | 20 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Venture Concept | Originality | The concept is original | |||||||
| Feasibility | The concept could be implemented | ||||||||
| Well-researched | The team has done its home-work and is well-aware of the concept’s different dimensions | ||||||||
| Story credible and compelling | People can easily buy into the concept | ||||||||
| Total | 20 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Marketability | Opportunity Space | There is a realistic market gap, market size, market share and revenue that this product or service can capture | |||||||
| Competitive edge (differentiation) | The project has a competitive innovative advantage that they can keep | ||||||||
| Total | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Venture Plan | Market Readiness | The proposed critical path to success is realistic, not too long or too difficult | |||||||
| Marketing plan | There is a clear understanding of where and how buyers/users will be reached | ||||||||
| Competition | There is a clear overview of competitors and partners | ||||||||
| Exit strategy | There is a specific destination or definition for success | ||||||||
| Investor Affinity | I like this CEO, | ||||||||
| This proposition is moderately risky | |||||||||
| I like the plan | |||||||||
| I can add more than money to ensure success | |||||||||
| Total | 40 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Content | Pain point & solution | There is a clear market gap or problem the venture is addressing with a new solution that resolves the pain | |||||||
| The ask | The ask of how much money is needed to take it where is clear | ||||||||
| The return | how much and how soon will an investor be recompensed is clearly outlined | ||||||||
| Total | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
and here its application on the up2date venture pitch
| Dimension | Criteria | 1 | 2 | 3 | 4 | 5 | Comments | Out of 5 | |
| CEO & Team | CEO capability | CEO has the needed knowledge, skills and experience to lead the project | 3 | While he has skills as a teacher and is studying learning technology, he has no/ or at least did not show background in the technical part of the project (getting updates and delivering them to customers | |||||
| CEO credibility | CEO exudes the capability, convey the confidence to succeed | 4 | |||||||
| Management Team | There is a qualified team working on the project | 1 | Team is still to be gathered | ||||||
| Material resources | Material resources required for the success of the project are available | 2 | Was not clear | ||||||
| Total | 20 | 1 | 2 | 3 | 4 | 0 | 10 | 2.5 | |
| Venture Concept | Originality | The concept is original | 5 | Yes | |||||
| Feasibility | The concept could be implemented | 5 | |||||||
| Well-researched | The team has done its home-work and is well-aware of the concept’s different dimensions | 3 | Team is limited to one person but he has done some background research | ||||||
| Story credible and compelling | People can easily buy into the concept | 5 | |||||||
| Total | 20 | 0 | 0 | 3 | 0 | 15 | 18 | 4.5 | |
| Marketability | Opportunity Space | There is a realistic market gap, market size, market share and revenue that this product or service can capture | 5 | ||||||
| Competitive edge (differentiation) | The project has a competitive innovative advantage that they can keep | 5 | |||||||
| Total | 10 | 0 | 0 | 0 | 0 | 10 | 10 | 5 | |
| Venture Plan | Market Readiness | The proposed critical path to success is realistic, not too long or too difficult | 2 | No clear path was outlined | |||||
| Marketing plan | There is a clear understanding of where and how buyers/users will be reached | 3 | He spoke about targeting schools but did not detail how this would be done | ||||||
| Competition | There is a clear overview of competitors and partners | 4 | I think this part could have been further researched like other people providing the same service or potential ways to partner with others | ||||||
| Exit strategy | There is a specific destination or definition for success | 1 | No | ||||||
| Investor Affinity | I like this CEO, | 4 | Seems energetic teacher who wants the best for his students even if he has to take the extra mile | ||||||
| This proposition is moderately risky | 2 | This was not clear in the pitch | |||||||
| I like the plan | 5 | Not applicable | |||||||
| I can add more than money to ensure success | 5 | Not applicable | |||||||
| Total | 40 | 1 | 4 | 3 | 8 | 10 | 26 | 3.25 | |
| Content | Pain point & solution | There is a clear market gap or problem the venture is addressing with a new solution that resolves the pain | 5 | ||||||
| The ask | The ask of how much money is needed to take it where is clear | 4 | He asks for specific amount of money, but does not specify where this money will lead the project to. He mentions how he will use the money: to assemble team and start working | ||||||
| The return | how much and how soon will an investor be recompensed is clearly outlined | 1 | No | ||||||
| Total | 15 | 1 | 0 | 0 | 4 | 5 | 10 | 3.333333 |