http://money.cnn.com/2014/10/27/technology/apple-macbook/index.html?iid=Lead

Source: http://www.blogcdn.com//media/2013/03/myzebrasareburnedin.jpg

With such huge functional problems, Apple suffers further degradation to their image as numerous consumers around the world complain about a system in which they have spent enormous initial premiums. In particular, the graphic processing system which is integral to the Macbook seems to be crashing because it is outdated or easily damaged.

As a University student, I know exactly how difficult it is to survive with software functionality issues as such because I was personally without a laptop for the first two months of University due to technical failures in the operating system. Although I did not have a MacBook Pro, I still faced the same problems as these consumers are facing. In my case, my opinion of my laptop company was highly jeopardized because it was quite new and it was supposed to last for atleast three years. Apple now has to deal with brand loyalty issues as a large amount of profits from the company come from consumers who are loyal to Apple because of their excellent service to the public.

My personal recommendation to Apple would be to initiate a large recall of all products in order to get the operating systems fixed at a minimized cost. Even though this might cost a larger amount of money to replace (unexpected cost), it is still a better alternative to letting the consumers switch out of apple and shift their tastes and preferences to other products with better propositions.