Automated Driving: A step in the right direction?

While looking for blogs along the pulsepress tab, I found an interesting blog written by Estebaan Flores, whose blog post is about the next generation of cars and the future of the automobile industry.

Automated Driving as an idea has been around for a while, however has failed repeated tests for safety and is continually rejected by many old car companies like GM and Tata. However the new age companies like Tesla, and older market players such as Mercedes-Benz and Audi have started to enter the market with a similar idea. I liked how Estebaan brought in the perspective that in a few years we may be seeing automated driving as a point of parity instead of a point of difference in many car companies. However i disagree with this idea because it does not have the right safety standards set just yet and many automobile companies might still reject the idea because it might be harmful to their market share. My analysis says that companies like Tesla might actually have the resources needed to pounce on this new opportunity, but also since it is a relatively new company; consumers expect them to take risks as such and redefine automobile operation itself.

Elon-Musk.jpg (480×386)

Source: http://uncovercalifornia.com/sites/default/files/styles/large/public/field/image/Elon-Musk.jpg?itok=T-6gSi7C

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Spam prevention powered by Akismet