Two years ago, Apple was strongly blamed for its different guarantee policy in China. It actually broke the Chinese laws for guarantee in electronic products by shortening the guarantee period and narrowing the guarantee scope. By doing so, it will definitely earn much more money, especially when the company is in a huge potential market, with tens of thousands of people using its products. However, things turned out in a different way.
This unfair guarantee policy set off people’s dissatisfactory against Apple, which, also decreased its sales in the Chinese market, and moreover, influences the company reputation all over the world. What’s worse, this issue also reminds people of the bad treatment its Chinese workers received years ago. After the Chinese government-run media exposed all these shocking facts to the public, more and more people, social organizations and companies start to focus on these scandals on business ethic. Some even can’t help asking if it is the twist for Apple.
However, before things are getting even worse, Apple CEO Tim Cook apologized to Chinese customers on its distinct warranty policy on Monday. He announced that Apple would correct its warranty policy to be the one admitted according to Chinese laws and also give them the same solution to their products as they do in the other countries. Nonetheless, it is far away from enough. People’s dissatisfactory against Apple hasn’t been eliminated yet. Also, as China has become the second largest and most potential market for Apple, where factories still manufacture its products, Apple still face the huge problem of its reeeeeally cheap but illegal Chinese labors. We can also foresee that Apple will face a lot more problems before further developing its Chinese market.