The most shocking issue appealed to a huge number of people as Microsoft bought Nokia in a bid of 7.2 billion. This, however, indicated that Nokia’s high-end strategy failed to bring it new customers and it in fact gradually faded from people’s eyesight as a Smartphone brand, instead, Microsoft took over its line.

Years ago, Nokia started to step out of the box and tried to look for something new, which was different from the trend. It used new Smartphone systems like Symbian and Windows phone8, which, being the totally new things that hard to be accepted by people. However, it believed that the new things would definitely bring them new opportunities to further develop the market. Nevertheless, it finally turned out to be wrong. It failed in its positioning on using the new systems to attract people’s attention, which supposed to depend on people’s preferences, and finally, the wrong position led to the acquisition from Microsoft. However, it will still benefit Nokia, as it provides Nokia a chance to reflect and urge it to focus on what it owns now and leads it back to a correct way of positioning. Also, as a Smartphone brand, Nokia’s devices business has gone, instead, it now focuses in its three new technologies: NSN, HERE and Advanced Technologies, which may be a huge hit in these fields.

This actually indicates that a good position to a company, including marketing, strategies and so on, is a very essential part.

http://www.reuters.com/article/2013/09/03/us-microsoft-nokia-idUSBRE98202V20130903