The Black Friday originated in America as it usually is the first day when shops open after American Thanksgiving Day. People always shop a lot that day. In tradition, shop owners used black ink to mark the earning. Thus, Black Friday came into being as shop owners got the largest amount of earning.

Nowadays, as the Black Friday comes by, shop owners will try to keep customers and attract new ones in all methods. The most common one to appeal to new customers is advertising. Direct mail, newspaper and magazine, yellow pages, signs and billboards, website and vehicle wrap will always work. Then, some companies will ask their customers to help by giving them a reward for each referral or providing incentives for them to continue referring others.

As for keep customers, some moving activities or events definitely work. For example, mail a newsletter or fax a brochure to them, or even use email and telephone to communicate with them, showing that they are still remembered, cared about and welcomed. Everybody likes to be remembered and there is no exception for the customers.