It is reported that the annual sale in the small Atlantic bakeries has been falling down by 12% per year. The reason for it is simple: the bakery’s biggest chain store customer moved its buying operations from the Atlantic to the west.

For such a dilemma, Mr. Deretti, the president and owner of Kookie Kutter Bakery Ltd, plans to expand into new markets to tackle the problem. This strategy actually works quite well that the sales increase steadily. He is also able to improve his equipments and hire more stuff to launch new products.

The same as Mr. Deretti, many small business owners begin to expand their business. In fact, market expansion can bring around a lot of benefits. First, the company can obtain a chance to staff new employees and expose the business to a wider range of customers. Second, a relocation possibility and the exposing of new problems that the company might face with in the future can always help to build the business more successfully.