As I read the story, and specifically when the hair products were mentioned, I felt like I was reading an advertisement for hair products. I found it very interesting how the narrator utilized proper nouns and similes of advertisements to build the picture of the beauty standards that are enforced on the black and curly-haired people of Puerto Rico. Imagery is utilized on page 2 to introduce the concept, where the women are described to walk down from the bird and have perfect hair that the wind plays with. This is an image I think most people, or women, know well. The shiny long and perfectly brushed hair being carried around in the wind is an image we know too well from TV adverts. The advertising then continues on page 5 where the specific name of the brand is mentioned “Clairol Gel Colors Purple Blue Black without peroxide or ammonia”, “Easystyle Products Hair Relaxer Without Lye” as well as “Swedish Biolage products, they aren’t cruel to animals or the environment” on page 7.

The use of proper nouns and the complete names of the products makes it feel like the narrator and the people in this society have it ingrained into their brains. The advertisement and need to reach those standards have become so important to them that they repeat them word for word, as well as the ingredients they include and the benefits of choosing these brands. These proper nouns stood out in the paragraphs because they broke the flow of the narration, but at the same time, they demonstrated the symbol that Miss Kety is for beauty standards in this community. The products are mentioned with such authority, it’s almost inevitable for the people to want to buy them.