10/29/21

The power of advertising

As I read the story, and specifically when the hair products were mentioned, I felt like I was reading an advertisement for hair products. I found it very interesting how the narrator utilized proper nouns and similes of advertisements to build the picture of the beauty standards that are enforced on the black and curly-haired people of Puerto Rico. Imagery is utilized on page 2 to introduce the concept, where the women are described to walk down from the bird and have perfect hair that the wind plays with. This is an image I think most people, or women, know well. The shiny long and perfectly brushed hair being carried around in the wind is an image we know too well from TV adverts. The advertising then continues on page 5 where the specific name of the brand is mentioned “Clairol Gel Colors Purple Blue Black without peroxide or ammonia”, “Easystyle Products Hair Relaxer Without Lye” as well as “Swedish Biolage products, they aren’t cruel to animals or the environment” on page 7.

The use of proper nouns and the complete names of the products makes it feel like the narrator and the people in this society have it ingrained into their brains. The advertisement and need to reach those standards have become so important to them that they repeat them word for word, as well as the ingredients they include and the benefits of choosing these brands. These proper nouns stood out in the paragraphs because they broke the flow of the narration, but at the same time, they demonstrated the symbol that Miss Kety is for beauty standards in this community. The products are mentioned with such authority, it’s almost inevitable for the people to want to buy them.

10/29/21

Broken by the West

“She abandons herself to the pulling sensation, to the delicious feeling of fingers that don’t want to break anything of hers, that want to leave her hair beautiful and radiant for the west wind to play with and make her a woman.” (Santos-Febres, 6).

This passage from Mayra Santos-Febres short story “Broken Strands” evokes several of the major themes within the story. I was struck by the image of “fingers that don’t want to break anything of hers” (6) which allude to the epidemic of broken noses of women in Trastalleres. This depiction of pain (“pulling sensation” (6)) seems to be a pleasurable pain, because the outcome allows Yetsaida to conform and uphold idealized White and western standards of beauty she so desperately craves. This is illustrated by the “west wind” (6) that will play with [her hair] and make her a woman” (6). Ironically, continued use of heat treatments like straightening often cause permanent damage, or breakage, to hair, leading the hair’s owner to eventually have to cut it short, and begin growing it out again. The beautiful, straight hair she craves is actually the broken hair, and her natural hair is the unblemished, perfect one. This is confirmed to the reader on page 5, with Miss Kety saying “Oh, these roots, girl. Your hair’s gonna break right off. Look at all these broken strands.” The broken noses are evidence of physical abuse against the women, just as the broken hair a sign of abuse, too. However, beyond the physical damage to each strand of hair, the broken strands signify the internalized racism and struggle to conform to western beauty standards that the women of Puerto Rico experience. This dichotomy of physical pain versus emotional pain is visible on the faces and heads of each woman who has experienced abuse.