Here’s a relatively new company that is very entrepreneurial. Their company, TidyTrailers.com, is a junk removal business. Like 1-800-GOT-JUNK, they exist to remove unwanted household items. However, this company is particularly innovative since they reinvented the process by passing the physical labour onto the consumer.
After high school, I ran a small business for a few years, Yellow Truck Junk Removal Ltd. At the time of incorporation (2008), my competitors consisted of a few large corporations such as Scudamore’s 1-800-GOT-JUNK, as well as some other smaller, single-truck businesses like mine. The reason I was able to make profits for a few years was because i charged roughly half the price per volume of material. However, the old method of pricing by volume had a disadvantage since the disposal of the customers’ materials was charged by weight.
TidyTrailers.com had a different approach. They allowed the client to do the loading themselves in exchange for a discount. They would drop off a trailer and pick it up at a later date, charging the customer according to the gross weight rather than cubic feet. Even though their prices still couldn’t compete with the small companies such as mine (which were full-service), their marketing strategy was successful in that the customer thought they were receiving the lowest price since they had to do the work themselves.
Links: http://www.tidytrailers.com/