The Stop Online Piracy Act is a bill introduced by the US to broaden the ability of the law enforcement so that they are able to fight online trafficking and copyrighted property and counterfeit goods more effectively. This topic was discussed in class the other day. On Wednesday the 18th, Wikipedia held their ‘blackout’ day, where they shut down their website for 24 hours. They did this in support of SOPA. This got the attention of a great number of people as wikipedia is one of the most common visited sites daily. They did this to raise awareness for the ’cause’. They did raise a lot of attention in doing this. The bill is only effective in the USA, but one has to question how long it will be before a bill like this will be in effect in Canada. From a marketing stand point, what wikipedia did, is a great way to get people to look up the bill to see exactly what it is, as well as to get them more aware. Personally, I didn’t know what the bill was until Wikipedia started advertising their blackout date; which all of my friends started talking about as well. The penalties of violation aren’t exactly clear and should be made more apparent.

— Spencer Goodman

Hello world, my name is Spencer Goodman, and I am a second year commerce student studying at the University of British Columbia. I enjoy playing sports, a lot, and it takes up most of the time outside of school. I play a lot of soccer. I tore my ACL in February 2010, and am happy to say that it is finally back to where I can play competitively again. I am currently in a marketing class, COMM 296, that requires a blog to be written, so here I am. I have a general knowledge in marketing as I took it in high school in grade 11 and 12, and was probably my favourite course both years. Something I find interesting about it is the constant change in ‘tactics’ and strategies of companies, and how each company has to adapt to the consumer. My favourite line of ads have to be the ones put out by Nike. I like how they target different audiences with different messages. Sometimes the message will be motivation, how failure leads to success, telling the story of different athletes growing up, etc. Here is an example of one of my favourite ones from Michael Jordan… https://www.youtube.com/watch?v=9zSVu76AX3I&feature=related. I have already touched on some things about myself, but another thing about me is that I am a part of the fraternity of Phi Gamma Delta where we pride ourselves on being the top philanthropic fraternity on campus.

— Spencer Goodman