This week in class, a topic of discussion has been sustainable marketing. What is it? What are some practices of it? What companies have used ‘unsustainable’ marketing? What companies have gone against this in the past? Well here I will attempt to provide some answers to these questions, as well as some insight into the topic. Firstly, sustainable marketing can be defined as building and maintaining sustainable relationships with customers, the social environment and the natural environment. It is about protecting the environment and having ‘ethical’ practices. The 4P’s of marketing also tie into the argument as well with certain questions being asked for each section. Product- Does it pollute the environment? Is there counterfeiting involved?; Price- Are there mark-ups? Is there high costs? Is deceptive pricing used?; Place- Is there a restricted supply?; Promotion-Is there false wants? Is there high pressure or low service? All these questions can be used in answering the question if a company/product is using sustainable marketing or not. In class we saw some great examples of companies that exemplify some unsustainable practices. Greenpeace showing how KitKat is unsustainable… shown here: https://www.youtube.com/watch?v=1BCA8dQfGi0, Nike using ambush marketing during the FIFA world cup when adidas was the official sponsor. Another example is schools starting to sell locker space for advertisements to make a little bit of extra money. Also, the Heineken ad showing over 1000 fans missing a game because they were lied to. Here is the link: https://www.youtube.com/watch?v=iK-deK6B9g4. These are just a few examples of the numerous amount out there. These are just some thoughts on the subject and some insight into it. Hope you enjoy.