At the beginning of the term, we considered the reasons that Apple was not concerned with the declining iPod sales. What we recognized was that the declining iPod sales but continuous high profits for Apple are an indication of teh loyal customers that have moved up the chain of Apple products. First an iPod user, then an iPhone user, then a MacBook user, and etc.

Why am I mentioning this?
I came across a Desk Phone Deck, a product designed for users to integrate their iPhones with an actual “home” phone type device so that users can get the same traditional feel of a full device, but still using the address book and apps of the iPhone.

This allowed me to come across another reason in which Apple should not be worried. Many other companies are banking off Apple’s success by developing devices and accessories for almost all Apple products – whether it be the phone deck, or cases, or stands, these companies are essentially bettering the quality and the dependability of Apple’s products, and in doing so, the customers are left with a better lasting impression of how useful their iPhone is, or how long their iPod has lasted.

So with that being said, Apple has little to worry because their product quality and brand reputation is easily being developed by other companies at no cost to Apple.