Foursquare for free food?

Don’t get too excited yet, unless you’re big on dog food.

But first, what is Foursquare?

Foursquare is a popular website that allows users to “check in” at places they are and earn points to unlock badges. The application has platforms on smartphones, check ins through texts, and real-time updates on Facebook, Twitter, etc.

TechCrunch has an article that talks about the benefits towards businesses that engage their customers with Foursquare. Companies offer free drinks for those that check in a certain number of times or reach a certain ranking (ex. “Mayor of ___”). A great pull promotion strategy for many restaurant – type businesses.

However, most of us only recognize Foursquare as a medium to other companies, and have had little if any actual reward from Foursquare itself.

An article on AdFreak sheds light on a cross promotion between Foursquare and GranataPet (a German pet food company). In short, GranataPet has set up billboards that urge users to check in on Foursquare, which then triggers for dog food to be dished out for your four legged friend to enjoy.

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As GranataPet themselves put in their video, they want to catch the attention of their “target group” while also giving the pets something to enjoy. Not only that, but the interactive billboard also attacks all steps of the AIDA model. The large colourful billboard attracts its customers/target group, then they are interested to check in on Foursquare to see what will happen. Their desire/action to do so thus lets their dog have a free sample. The owners watch as their dogs are enjoying the treat and might go straight to a shop to buy the food that they seem to like so much!

Looks like GranataPet has successfully leashed their customers!

Facebook “Creeping” Okay for Employers?

Last lecture, someone brought up the ongoing debate of “is it ethical for employers to look at a potential employee’s Facebook page before interviewing/hiring him/her?”

During the class, I was quite persistent on thinking “No, it is not ethical! Just because we want to work for a company does not give them the right to look at our personal lives!” However, on the drive home after class, Vancouver’s wonderful rainfall gave me the opportunity to sit in my car in heavy traffic, listening to some music, and wishing that cars had voice-activated internet (safety first! no devices!) so that I could go on Facebook to see what my friends were up to. And then, it dawned on me. Facebook creeping.

Now, I am in no way trying to offend anyone by using the word “creeping”; it’s simply a Facebook/online lingo that defines going to the profiles of others and looking through their page-whether it be their photos, or who they have been talking to. So then I sat there, still stuck in traffic, thinking, “if we as users, often use Facebook to creep, then why can’t employers?” As unethical as it sounds for someone sitting in an office, about to type out a report, but then going on Facebook to look at an applicant, what makes sitting in class or at home, about to write out a blog or homework assignment, and going to creep on a friend’s friend that we may have met at a party last night any different?

In reality, there is not much difference. In fact, the only main difference I can think of is that the better dressed person is getting paid to do it. Other than that, they are just using an online website/community for what it is developed for, and that is, sharing what you want to share, with others in the community. I think that we are so used to websites like Facebook, and Twitter that it is almost instinct to update whenever we can, about whatever we can; without thinking of the consequences. You are who you are, and Facebook will not hide that. What it does hide (or we simply just tend to forget) is that Facebook, Twitter, Myspace, etc. are all online communities, in which others will be able to see who you are. So be smart about it. Untag yourself from nine if not ten of those ten drunken pictures, and most importantly, do not update your Facebook on how good that party was last night, or how fun your outing was if you have called in sick to work that day due to “stomach pains” – especially if you have anyone from your job on your Facebook.

So my final two cents?

If you can creep, I can creep, and more importantly, so can a CEO.