Category Archives: Twitter

Foursquare for free food?

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Don’t get too excited yet, unless you’re big on dog food.

But first, what is Foursquare?

Foursquare is a popular website that allows users to “check in” at places they are and earn points to unlock badges. The application has platforms on smartphones, check ins through texts, and real-time updates on Facebook, Twitter, etc.

TechCrunch has an article that talks about the benefits towards businesses that engage their customers with Foursquare. Companies offer free drinks for those that check in a certain number of times or reach a certain ranking (ex. “Mayor of ___”). A great pull promotion strategy for many restaurant – type businesses.

However, most of us only recognize Foursquare as a medium to other companies, and have had little if any actual reward from Foursquare itself.

An article on AdFreak sheds light on a cross promotion between Foursquare and GranataPet (a German pet food company). In short, GranataPet has set up billboards that urge users to check in on Foursquare, which then triggers for dog food to be dished out for your four legged friend to enjoy.

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As GranataPet themselves put in their video, they want to catch the attention of their “target group” while also giving the pets something to enjoy. Not only that, but the interactive billboard also attacks all steps of the AIDA model. The large colourful billboard attracts its customers/target group, then they are interested to check in on Foursquare to see what will happen. Their desire/action to do so thus lets their dog have a free sample. The owners watch as their dogs are enjoying the treat and might go straight to a shop to buy the food that they seem to like so much!

Looks like GranataPet has successfully leashed their customers!

The next big thing

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For all categories in the world, there’s always a check-point to let you know you’re doing okay. You can almost retire from acting when you win an Oscar. Of course, that line can be quite subjective, success itself is subjective to what your goals and expectations are. However, being a bit of a sneaker queen, to me, nothing says “you’re awesome” until you’re put onto a pair of Nike’s.

The Next Web features an article that displays three Nike Dunk’s customized by David Reese.

First, we have, the Firefox.

http://thenextweb.com/shareables/2011/02/21/nike-sneakers-featuring-firefox-twitter-and-google/
Initially released in 2004, this web browser is now the second most used browser in the world. Firefox is reaching the middle-end of its late majority stage in the consumer adoption curve. Internet Explorer users that wanted to leave convert have already done so, and it’s a matter of whether Firefox can retain its users from leaving them for the up and rising Google Chrome.

Which brings me to the second “you’re awesome” winner of the night, Google.

http://thenextweb.com/shareables/2011/02/21/nike-sneakers-featuring-firefox-twitter-and-google/

Initially our favourite search engine, Google has invested in market development and have now also satisfied our needs for email, chat, browsers, photo editing, (and the list goes on). At this stage, we may be aware of Google additions, but it is still in the early  majority stage as many of its products are relatively new and not as over-used just yet.

Which brings me to the last sneaker of the day. The “little birdie that told me”,

http://thenextweb.com/shareables/2011/02/21/nike-sneakers-featuring-firefox-twitter-and-google/

Twitter.

Although it has not reached the level of Facebook, tweeting has taken blogging, social media and networking to another level. Tweets, can only be 140 characters long, refraining users from having, as one of my former teachers used to say, “verbal diarrhea” for the lack of a better phrase. Companies have taken to twitter to keep their consumers constantly updated with news and “twitter contests” to their followers. It’s also a platform for a short update, or updatessssss (one too many) from friends without knowing too much or nowadays, too little about them (without having a face-to-face conversation, what are those anyways?) However, Twitter has just reached its early majority, many are still unaware of its powers. Not everyone has caught up to speaking in acronyms like LOL and GTL, so keeping up to date and uncomfortably close to our friends in just 140 characters is still a little ways away. TTYL !