Little doubt that the new fad for companies seems to be the Eco-friendly marketing schemes across basically any market out there.
The term “Greenwashing” is a new term through combining the “green” approach to symbolize environmentally friendliness, along with “white-washing” which is to cover up wrongdoings. Hence, greenwashing is simply a gimmick used by companies to mask their non-ecofriendly ways with logos, marketing, and so forth to give the consumers a sense of contribution to the environment while boosting the company’s image.
It is an extremely smart marketing tactic for companies in many ways, as it takes advantage of the new trend within the society to do what we can to buy goods that are good for the earth, or so we think. The problem is that, with this new trend, people tend to think they are doing enough for the environment, that buying these products, driving hybrids, and so forth will be enough to “save” our planet. What most consumers are failing to see is that these are only reducing our footprints by a miniscule amount, while some companies just use this tactic to cover up their environmentally harmful ways and boost sales and company image.
Greenwashing is going to continue in the mainstream society until consumers are more aware of the truth behind the companies and more importantly, the truth behind their environmentally harmful ways.