Original Post: Tony Liu’s Blog
Tony’s blog about Microsoft discontinuing their messenger application and merging it with Skype was definitely a good read and gave me a great insight on how much (not to mention how quickly) the technological world is changing and how companies have to cope with it almost immediately.
As stated in the blog, Skype was previously bought by Miscrosoft by $8.5b last summer, which was a huge investment considering the company already had their massively successful Windows Live Messenger application. However, Microsoft’s messenger has been on the decline ever since the likes of Facebook Chat, Skype and Google plus have come into the market. I agree with Tony that there is no doubt Microsoft has made a relatively good move in merging the two applications and ultimately discontinuing their original Messenger. Skype gives the company’s messenger market competitor a new image and by eliminating Windows Live Messenger, it will only reduce the relative competition.
Whether or not this decision by Microsoft turns out to be a good managerial move is yet to be seen, however, it is clear that this is one of the most dynamic markets out there and even behemoth companies like Microsoft faces adversities.