Background
- College-wide campaign to build up institutional pride through inspiring faculty, alumni, and successful student stories
- Promote engagement among employees by finding and telling compelling stories about Langara
- Stretch goal to design first responsive website for Langara College
Role
- Concept, art direction, design, and production of all campaign items
- Led team brainstorms about theme, strategies, and promotional tactics
- Extended campaign look-and-feel in all mediums:
- Print (Viewbook)
- Web (responsive campaign microsite)
- Signage (canvas street banners)
- Physical displays (event booth displays using alloy autopoles)
