Background
- Langara Bookstore approached C&M for cool, new Langara-branded apparel and accessories
- Each design was tested with physical focus groups and voted on in social media. Most popular design would be made and sold in the Langara Bookstore.
Role
- Concept, production, and creative lead for all finished designs
- Led a pop-up focus group in the college main foyer where students were invited to provide feedback on existing Bookstore apparel as well as name their favourite t-shirt brands and materials
- Led social media campaign where Langara community could vote for their favourite design through Facebook and Instagram ‘Likes’. To encourage conversation, designs were tested against one another.
