Background
- Special Valentine’s Day video to promote quality of instructors at Langara College. This was our spin-off version of Jimmy Kimmel’s “Celebrities Read Mean Tweets”
- Comments gathered through Facebook, Twitter, and Instagram. We asked “Who’s your favourite teacher and why?”
- Teachers were gathered for personal readings and genuine reactions to unedited student comments
Role
- Concept, story, and production
- Art direction, comment graphics, and animation design
- Video capture (Canon SL1 DSLR, 28mm pancake lens, hotshoe mounted Rode VideoMic Go) and editing (iMovie)
- Sound editing and music selection
Awards
???? GOLD – Social Media / Online Marketing Campaign
National Council for Marketing & Public Relations (NCMPR) 2016 Medallion Award
(Western colleges in US and Canada)
Notable Feedback
Facebook, Twitter, and Instagram Comments
- “This video is exceptionally well-done! Whoever made it, kudos to you!”
- “This is great, I’m lucky to have had 2 of those lecturers featured in the video teach me. Well played Langara!”
- “Love this ! What a great idea.”
- @langaracollege thank you very much for doing this!
- Very sweet Valentines day video celebrating the teachers of @langaracollege
- This pretty much sums up why @langaracollege is a great place to work – @tararobertson
- @langaracollege you guys knocked it out of the ballpark. Awesome idea.
- @langaracollege I agree! Every teacher that I’ve had at Langara has re-shaped my life in a positive manner – I feel so lucky 🙂
- @sylvia_tan @thestevequilala Awesome video, super stoked watching it! – @johncmwong
- @douglascollege you guys really need to step it up. ???? @langaracollege
Company Emails
- I just watched the video – you folk in C+M are AWESOME!!!
- Watched Valentine’s video. Brought a tear to my eye! Fantastic!!!!!!
- The Valentines video is amazing!! <3
- Great work you guys. Absolutely adorable and cockle warming (from the bashful blushes). So inspiring. Looking forward to seeing what else you guys are cooking up! Go team go!
