Tag: ????

Student Links Microsite

Background

  • Brand new, mobile-first new student orientation website for Langara College Student Services
  • C&M Digital Team conceptualized, planned, wrote, designed, developed, and produced all content and assets. Student Links featured: 
    • Checklist of common student to-dos
    • Swipable ‘Tinder’ style cards of good on-campus tips and resources
    • List of key student services and important contacts

Role

  • Led creative vision, prototyping, and mockup designs for each ‘tab’ page in mobile, tablet, and desktop viewports
  • Responsive CSS and HTML in Coda, Sublime Text, and managed collaboration of files in GitHub
  • Development, testing, and production sites managed in Cascade Server CMS
  • Worked in collaboration with Digital Strategy Manager and client for content, Developers for technical adjustments.

Awards

???? GOLD – Microsite
National Council for Marketing & Public Relations (NCMPR) 2016 Medallion Award
(Western colleges in US and Canada)

???? SILVER – Microsite
National Council for Marketing & Public Relations (NCMPR) 2016 Paragon Award
(All community colleges in US and Canada)

https://langara.ca/student-links

Langara Asks ???? YouTube Video Shorts

Background

  • Kick-off videos for Langara YouTube channel web series called Langara Asks ????
  • Run-and-gun style interviews of instructors and graduating students at Convocation 2016

Role

  • Concept development, story, graphic art direction
  • Videography and B-Roll capture
  • Video edits and production
  • Audio edits and music selection

Awards

???? GOLD – Best Video Shorts
National Council for Marketing & Public Relations (NCMPR) 2016 Medallion Award
(Western colleges in US and Canada)

‘Teachers Read Nice Tweets’ Valentine’s Campaign

Background

  • Special Valentine’s Day video to promote quality of instructors at Langara College. This was our spin-off version of Jimmy Kimmel’s “Celebrities Read Mean Tweets”
  • Comments gathered through Facebook, Twitter, and Instagram. We asked “Who’s your favourite teacher and why?”
  • Teachers were gathered for personal readings and genuine reactions to unedited student comments

Role

  • Concept, story, and production
  • Art direction, comment graphics, and animation design
  • Video capture (Canon SL1 DSLR, 28mm pancake lens, hotshoe mounted Rode VideoMic Go) and editing (iMovie)
  • Sound editing and music selection

Awards

???? GOLD – Social Media / Online Marketing Campaign
National Council for Marketing & Public Relations (NCMPR) 2016 Medallion Award
(Western colleges in US and Canada)

Notable Feedback

Facebook, Twitter, and Instagram Comments

  • “This video is exceptionally well-done! Whoever made it, kudos to you!” 
  • “This is great, I’m lucky to have had 2 of those lecturers featured in the video teach me. Well played Langara!” 
  • “Love this ! What a great idea.”
  • @langaracollege thank you very much for doing this!
  • Very sweet Valentines day video celebrating the teachers of @langaracollege
  • This pretty much sums up why @langaracollege is a great place to work – @tararobertson
  • @langaracollege you guys knocked it out of the ballpark. Awesome idea.
  • @langaracollege I agree! Every teacher that I’ve had at Langara has re-shaped my life in a positive manner – I feel so lucky 🙂
  • @sylvia_tan @thestevequilala Awesome video, super stoked watching it! – @johncmwong
  • @douglascollege you guys really need to step it up. ???? @langaracollege

Company Emails

  • I just watched the video – you folk in C+M are AWESOME!!!
  • Watched Valentine’s video. Brought a tear to my eye! Fantastic!!!!!!
  • The Valentines video is amazing!! <3
  • Great work you guys. Absolutely adorable and cockle warming (from the bashful blushes). So inspiring. Looking forward to seeing what else you guys are cooking up! Go team go!

Official Langara College iOS App

Background

  • First released in Aug 2010 as the first official iPhone app by a BC college
  • One-of-a-kind among other post-secondary/university iPhone apps because it strongly emphasized utility for current students, not simply as a prospective student marketing tool
  • Cancelled classes, News and Events feeds, push notifications, geolocation campus maps, important dates, ontacts, and other important student information

Role

  • Led design and execution for iPhone and Android apps using AppMakr platform (2008)
  • Worked in collaboration with IT developers for Cancelled Classes feed
  • Worked in collaboration with Communications web team to develop, curate, and update validated XML/RSS feeds for News, Events, and Info Sessions
  • Migrated all content, assets, and functions from AppMakr platform to RedFoundry after College-wide transition to current orange brand (2011)

Awards and Achievements

???? GOLD – Nifty and Thrifty ($100 or under)
National Council for Marketing & Public Relations (NCMPR) 2012 Medallion Award
(Western colleges in US and Canada)

Conference Presentation –  (Edmonton, AB, Canada. Apr 2011)
Colleges and Institutes Canada (CICan), formerly Association of Canadian Career Colleges (ACCC)

https://appsto.re/ca/IetRw.i

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