Galleries

Background

• Langara Bookstore approached C&M for cool, new Langara-branded apparel and accessories
• Each design was tested with physical focus groups and voted on in social media. Most popular design would be made and sold in the Langara Bookstore.

Role

• Concept, production, and creative lead for all finished designs
• Led a pop-up focus group in the college main foyer where students were invited to provide feedback on existing Bookstore apparel as well as name their favourite t-shirt brands and materials
• Led social media campaign where Langara community could vote for their favourite design through Facebook and Instagram ‘Likes’. To encourage conversation, designs were tested against one another.

Background

• Collaboration with Langara English Department to promote their new monthly, free drop-in ‘English Forum’ mini-lectures. Each month’s English Forum featured an interesting book or literary themes deemed too narrow of a topic to be offered as a full credit course. “Game of Thrones: Sexy or Sexist?” was the first English Forum lecture.
• Department asked to see thematic variety in displays, which required a thorough design system
• Each display consisted of multiple layers of paper or mounted foamcore to produce a ‘diorama’ look. Layers included:
  • Background image
  • English Forum logo
  • Forum title banner
  • Forum location, date, and time panel
  • Foreground featured characters
  • Cover artwork of featured book

Role

• Designed and produced displays and all creative collateral materials leading up to event
• Developed a thorough, modular design system for all print collateral including posters, brochures, and handouts
• All mock ups and final print collateral designs made in Adobe Indesign, Photoshop, and/or Illustrator
• Collaborated with clients and project lead to edit and massage content to ensure all print collateral was consistent and complete