I’m glad Bowie wrote about the topic of sexualizing women for use as a business’s value proposition. Bowie wrote about restaurants such as Hooters, which utilize female waitresses dressed in minimal clothing as their main value proposition in order to attract male customers. Thinking in grander terms, sexualizing women and men as a marketing scheme is something that we see in the media and business world quite often. Everywhere, we see men and women in advertisements wearing little clothing or staring seductively into the camera. The fact of the matter: sex sells. If the model consents and the business makes profits, while not engaging in illegal activities, then it should be allowed. As long as the firm does not compromise the model’s dignity by releasing ad campaigns without their consent or forcing them, in any way, to engage in sexual campaigns, it will always exist in our world – whether we like it or not. This comes back to our business ethics lecture and the question of what a business’ primary responsibility should be – to better the community or to increase profits for shareholders.