No one likes seeing ads on their social media news feeds. With the exception of the corporations themselves. This blog post by Rob Schlyecher, Creative Director at Vancouver advertising agency, Spring, touches upon the newest social media platform, Snapchat, and its rising potential as an ad medium. With Facebook, Twitter and YouTube playing as veterans in the social media ad game and Instagram following close behind, it’s just a matter of time before Snapchat follows suit. Despite the company’s rejection of acquisition offers of $3 and $4 billion from Facebook and Google, respectively, Snapchat is still a profit-maximizing corporation and undoubtedly recognizes the financial value in opening its app up to advertising.

Consumers do not like to see a plethora of ads across their news feeds. With a rise in advertising being seen across many popular social media platforms, disruptors are beginning to crop up. Ello is one such disruptor, with a platform very similar to Facebook and a point of difference being that they promise no advertisements. As a fairly new player in the game, it will be very interesting to see how consumers adapt to such a social media site and how the current players will fight this new competitor.