Supplement on Juliana Phan’s Article

  “Earnest Ice Cream: Seriously Good and Seriously Personal”

  When I read Julie’s article, I am interested in the company she talked about. According to Julie’s article, firstly, the company Earnest Ice Cream has point of difference, which is providing glass instead of plastic cup. Secondly, Earnest Ice Cream focuses on establishing valuable relationships with customers.

  After searching for more information, I am desire to add more points. First of all, I agree with Julie that Earnest Ice Cream has an intimate business model. Before having the second store, they seem to do every part in an orderly way.

  Linking to what we have learnt so far, I was excited to find out that the shop has something that is very important for a company, the organizational culture. In an interview video, the founders, Benjamin Ernst and Erica Bernardi have stated that the meaning of “earnest” is honesty and transparency. Having core value like this, they do their best to let flavors reflect the community. Besides, Transparency is even shown on their products by supplying transparent glass to place the ice cream, which makes the shop special. Also, they dedicate a lot of energy on gaining customers’ feedback. In all, we are able to find out that Earnest Ice Cream owns a positive organizational culture which benefits a lot. In my view, it is organizational culture that leads the shop to make correct decisions and be outstanding.