Hello, fellow marketing bloggers!<\/p>\n
I\u2019m actually pretty excited about this assignment. First of all, blogging about marketing doesn\u2019t involve debits and credits, or taking derivatives of anything. Second, I derive<\/em> great pleasure (ha!) from knowing that someone will be reading whatever I\u2019m typing (if only for that participation mark). And finally, this assignment will introduce me to something new: blogging. I\u2019ve never blogged before. Now that I have my own blog account, it\u2019s like owning a virtual piece of real estate. I\u2019m feeling richer already!<\/p>\n Anyway, back to marketing. I\u2019m waking up to the idea that marketing really is all around me. For example, a moment ago I typed I\u2019m feeling richer already.<\/em> And even before I typed the !<\/em>, a woman\u2019s voice inside my head said, You\u2019re richer than you think.<\/em><\/p>\n That voice wasn\u2019t my conscience yakking. No, that was the Scotiabank slogan. I don\u2019t bank with Scotiabank, and I\u2019ve never made any effort to remember their slogan. Yet there they are, inside my head. All it took was a trigger word \u2013 \u201cricher\u201d \u2013 and I\u2019ve proven that their advertising efforts have worked, sort of. (By \u201csort of\u201d, I mean that if their ads have fully worked I should be banking with them right now.)<\/p>\n So now I\u2019m thinking about different trigger words \u2013 I\u2019m not sure if there\u2019s a formal term for those words in marketing, but I guess I\u2019ll find out soon enough. One minute I would be trying to catch up on some reading, thinking Geez, this chapter is impossible to understand. <\/em>But then \u2013 ding! \u2013 Impossible is nothing.<\/em> Ok, Adidas, get out of my head. I can\u2019t concentrate. Maybe I\u2019ll try reading something easier\u2026 easy\u2026 Easy, breezy, beautiful CoverGirl.<\/em> Ok, I give up. Clearly, marketing has a bigger effect on me than I\u2019d originally thought. And clearly, someone\u2019s been doing the herbal.<\/em> Aaahh! That just popped into my head with \u201cclearly\u201d. I\u2019m not making this up; I remembered all those slogans just now. Treat this paragraph of this post as my stream of consciousness talking, only with more punctuation.\u00a0\u00a0 \u00a0<\/p>\n The marketing campaigns of the above brands and companies have worked their magic on me, the consumer. They all have strong brand identities: it only takes a word or an emphasis on several words for me to recall their brand. I can recite jingles and phone numbers from radio advertisements, but I can\u2019t seem to recall the lecture notes I took yesterday. Why? I\u2019m guessing it\u2019s because my notes haven\u2019t gotten any reinforcement yet, while certain commercials are played repeatedly, insinuating themselves into my mind.<\/p>\n The ease at which I\u2019m recalling key phrases from commercials is scaring me just a little. How far is marketing inside my head?<\/p>\n","protected":false},"excerpt":{"rendered":" Hello, fellow marketing bloggers! I\u2019m actually pretty excited about this assignment. First of all, blogging about marketing doesn\u2019t involve debits and credits, or taking derivatives of anything. Second, I derive great pleasure (ha!) from knowing that someone will be reading whatever I\u2019m typing (if only for that participation mark). And finally, this assignment will introduce […]<\/p>\n","protected":false},"author":3762,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/users\/3762"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":11,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/1\/revisions\/11"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}