{"id":87,"date":"2010-12-03T18:40:02","date_gmt":"2010-12-04T02:40:02","guid":{"rendered":"https:\/\/blogs.ubc.ca\/steph06\/?p=87"},"modified":"2010-12-03T18:45:18","modified_gmt":"2010-12-04T02:45:18","slug":"outdoor-creativity","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/steph06\/2010\/12\/03\/outdoor-creativity\/","title":{"rendered":"Fun ads"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>Way back in my first post I talked about those stick-in-your-head slogans from ad campaigns, and now in chapter 17 I\u2019ve finally found out what they\u2019re called: unique selling propositions (USP)!<\/p>\n<p>Anyway, I really liked the class where we got to see some very creative outdoor\u00a0ads, so to end off here are some more ads that I like. I became aware of these ads at \u201c<a href=\"http:\/\/bad-ad-good-ad.blogspot.com\/\" target=\"_blank\">Bad Ad Good Ad<\/a>\u201d, a simple but interesting blog by Aaron Goldman, a CMO.<\/p>\n<p>1. \u00a0Windows Vista<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/vista-outdoors.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-88\" title=\"vista outdoors\" src=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/vista-outdoors-229x300.jpg\" alt=\"\" width=\"229\" height=\"300\" srcset=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/vista-outdoors-229x300.jpg 229w, https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/vista-outdoors.jpg 248w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/a><\/p>\n<p>I haven\u2019t heard the greatest about Vista (bugs, uninspiring, etc). This ad tries to sell Windows Vista as a fun, entertaining operating system. This message was a surprise for me, since those Mac vs. PC ads have always portrayed Mac as the \u201cfun\u201d choice and PC as the \u201cstodgy\u201d choice. Because of those ads I have the impression that Windows is for professionals (work), while the Mac OS are for more young, \u201cartsy\u201d people.<\/p>\n<p>That Windows would spend money to try and appeal to a different market (that is already cornered by Apple\/Mac) is interesting. I guess Windows was trying to rescue their boring, no-fun image by running this imaginative ad. It certainly caught my attention \u2013 imagine living in a bouncy castle.<\/p>\n<p>2. Bic razors<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/bic-outdoors.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-89\" title=\"bic outdoors\" src=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/bic-outdoors-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/bic-outdoors-300x200.jpg 300w, https:\/\/blogs.ubc.ca\/steph06\/files\/2010\/12\/bic-outdoors.jpg 461w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>I like this\u00a0outdoor\u00a0ad because it\u2019s simple. The white background of the billboard brings to mind an idea of clean smoothness, while making the Bic logo in the corner stand out more. The only downsides I can see to this ad are maintenance and possibly extra cost. Someone would have to cut the grass once in a while, and Bic might have had to rent not only the billboard, but also the field. But hey, the ad is eye-catching and cuts through all the noise!<\/p>\n<p>I\u2019m also wondering where this billboard is \u2013 on the side of a highway, or near a rural farm area? Could Bic have also put this ad in a city park, or something like that? But parks usually keep all of their grass nice and trimmed, so the visual impact would be lost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Way back in my first post I talked about those stick-in-your-head slogans from ad campaigns, and now in chapter 17 I\u2019ve finally found out what they\u2019re called: unique selling propositions (USP)! Anyway, I really liked the class where we got to see some very creative outdoor\u00a0ads, so to end off here are some more [&hellip;]<\/p>\n","protected":false},"author":3762,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/users\/3762"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/posts\/87\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/steph06\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}