In response to Janice Leung’s blog post, I would agree in saying that LinkedIn may not be the next big thing in the social media industry. When I first heard of LinkedIn, I thought it was exactly a mix of Twitter and Facebook, but with a professional twist. If they propose to have a feature where people can follow others as well, then on one hand, it would almost be exactly like Twitter, and also turn into a social hub for advertisements and promotions, or on the other hand, it would turn into Facebook; but since both these networks already exist, it seems as if LinkedIn would not be as popular as anticipated. Even though one could post resumes online, I would say that services within our own university could do that for us, such as COOL, and if not, is it really that hard to send a resume over the a desired job position? However, I think that there has not been an analysis of brand positioning for this new network and may have an impact on the social world. I also realized that the logo for LinkedIn resembles that of Facebook’s. LinkedIn has a long way to go…
(Source: http://www.executionists.com/blog/blog/battle-of-the-social-networking-sites-facebook-vs-twitter-vs-linkedin/, https://blogs.ubc.ca/janiceleung/2012/10/03/linkedins-tactics-to-increase-users/)