Google pixel recently released its new aggressively elegant marketing videos to pave its path into the smartphone world. Does high Camera resolution, a powerful processor, scratch resistant glass, lots of ram, and a big screen sound familiar? Advertisements of these points of parity only make up four seconds out of the 1:21 long video. What did google do and why are people talking about the Pixel? To understand more we need to jump to Janice Chok’s Blog.
In her blog, Janice breaks the explosive issues with the Samsung Galaxy Note S7 and how a company that once scorched the Mobile Device market, might be getting smothered out by competition. In her analysis, mentioned that “consumers are persuaded to be loyal to Samsung brand instead of competitors such as Apple and Google. With the official introduction of pixel, that may not be true anymore and here’s why.
Pixel Has Astonishing Points of Difference
The Google Pixel has impressive points of difference that may ignite the brand switching threat that Samsung may face. 7 hours of battery life in a 15-minute charging session? Unlimited photo storage 24/7 customer support with video connectivity? I’m not going to ask again, sign me up!
Anything You Can Do I Can Do Better
Google ensured that Pixel would have an edge over the points of parity it shares with competitors. Ultra High Definition screens? Got it. Lots of megapixels in your camera? Upgraded it. 3.5 mm headphone jack? Kept it.
Google as a company has defined their purpose to “organize the worlds information and make it universally accessible”. According the TedTalk, Google has established why they do what they do, resulting in a direct connection with the limbic of the consumer’s mind. The limbic brain is responsible for feelings and gut decisions. These feelings include trust and loyalty, which explains why this kind of marketing is more effective in producing sales, as the consumer knows the intentions of the company. Samsung on the other hand, is theoretically at a competitive disadvantage because they do not deliver the same marketing tactic. Their mission is to “make Samsung a digital leader”, which does not deliver the customer oriented product integrity google is approaching.
Because of these three points we can see why Pixel may be a huge threat to Samsung’s market share in the phone industry. Pixel can compete and in some cases, out competes Samsung in technology, and Pixel delivers their marketing in a more persuasive manner. With Samsung’s major recall of Note S7’s and the introduction to pixel, I would be concerned with Samsung’s market share in the phone market.
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