In Tiffany Leung’s blog post, she discusses the unique topic of the up-and-coming active-wear brand, RYU. According to Tiffany’s post, Respect Your Universe is a Vancouver-based company that has set itself apart from other competitors by fostering an unmatched sense of community in local neighbourhoods and areas. Tiffany describes RYU as a company that views itself as more than just a store, but rather, it is an organization that has a social obligation to foster interaction within the community while also supplying quality materials that reflect its core values. RYU products are all manufactured from ethical sources with the intention of seamlessly being incorporated into the Vancouverite’s everyday life.

RYU has received several accolades recognizing its unparalleled work environment as employees have exceptionally high satisfaction rates. The OB concept, organizational culture is very relevant to this company as RYU sets an exemplary ideal regarding the overall attitude that employees and customers should have towards a company. Employees have reported to feel very content from engaging in active and immersive activities that bring the RYU team closer together, while also opening the doors of the store to the rest of the community to truly capture the essence of the city. Furthermore, RYU creates a sense of equality among employees, thus removing any constraints a hierarchal organizational structure would possess. Although RYU’s current organizational structure is not without flaws, the positive workplace environment pushes employees to be more intrinsically motivated. In the long run, this is extremely beneficial as customers, employees, and the community benefit from RYU’s exceptional organizational culture.

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