Toy Industry – Lessons Learned

“Toys R Us” is a famous and well-established toy retailer around the world. Last week, it announced that they filed for bankruptcy in the US and Canada. This is in contrast with competitor, “Mastermind Toys” who are expanding with an additional ninety retail locations across Canada by 2020. I wondered why these two retailers had different results in the same industry. I decided to research their situations further to find out what was causing the difference.When I was younger, I was excited to visit Toys R Us and see all their latest toys. It looked well organized with many products and customers. So what happened? The Forbes article, “Toys R Us – How Bad Assumptions Fed Bad Financial Planning Creating Failure” [1], explains that the company got into trouble because of online competition like Amazon and low-price competition from stores like Walmart. The company made poor management and financial decisions so their debt grew very large. They couldn’t reduce cost by selling assets because of the decline in the value of storefront real estate. They lacked the cash to invest in keeping up with competitors, while still paying their investors.

     

In comparison, the article “Mastermind Toys ramps up expansion even as Toys R Us flounders”, explains that Mastermind Toys has been successful to the fact that they focus on educational and specialty offerings that are unique to their store. This has allowed them to gain a “devoted following of Canadian parents.” [2]. Mastermind was able to find a niche that was profitable in the toy business. This also allowed Mastermind Toys to charge higher prices, making them more profitable.

Mastermind is also smart to where they open stores. Quebec will house 18 of its 20 future storefronts. Quebec “has historically been a stronger market for niche businesses and slower to warm up to mass-market or online retailers.” [2]. The company’s president also stated that the “company is taking the time to research and prepare properly” [2], before they open.

Overall Mastermind wants to create an “experience” [2], and they will do this by granting customers the opportunity to try out products with the assistance of educated staff.

Overall, from conducting research on the two companies, I learned that it is very important to stay focused on what made your business a success in the beginning and plan for it. I also learned that it is important to not let debt get out of hand and to have cash available to invest in new opportunities or unexpected threats. The businesses world is experiencing changes in technology products and customers faster than ever before and businesses have to be prepared to keep up with it.

 

Word Count: 442

Sources

[1] Hartung A. (2017, September 20). Toys R Us –How Bad Assumptions Fed Bad Financial Planning Creating Failure. Retrieved September 24, 2017, from https://www.forbes.com/sites/adamhartung/2017/09/20/toyr-r-us-is-a-lesson-in-how-bad-assumptions-feed-bad-financial-planning-creating-failure/#10b092658eab

Forbes article called: “Toys R Us – How Bad Assumptions Fed Bad Financial Planning Creating Failure”

[2] “Mastermind Toys ramps up expansion even as Toys R Us flounders”

Image Links:

[3] https://www.brandsoftheworld.com/logo/toys-r-us-2

[4] https://www.canadianfreestuff.com/mastermind-toys-canada-coupon/

 

 

 

 

Business Ethics – Balancing Stakeholders’ Needs

Business ethics is important because it is such a critical factor in the success of a company. Business ethics is about social responsibility and how a stakeholder’s social interests can be maximized.

After watching Freeman’s explanation of his “Stakeholder Theory”[1] it is evident that in order for a business to be successful, value must be created for all stakeholders. This includes suppliers, customers, employees, communities and financiers cumulatively, not just independently.

Likewise, in the book Social Responsibility of Business is to Increase Profits[2], Milton Friedman agrees that the interest of stakeholders is the responsibility of business management. He also makes the point of saying that a business’s essential objective is to make the most profit possible, while still practising social responsibility and ethical business behaviour.

According to a 2016 New York Times article Retailers Like H&M and Walmart Fall Short of Pledges to Overseas Workers[3], in 2013 “more than 1,100 deaths exposed dangerous labour conditions in Bangladesh.” It was big corporate companies like H&M, The Gap and Walmart that were responsible for the workers who died. This is an example of not demonstrating social responsibility when there are not humane and safe labour conditions. Walmart and H&M pledged to make improvements but three years later, this New York Times article states little has been done.

Scene of a collapse factory where 1,135 production workers died [3]

According to a 2013 Business Pundit article, Walmart is part of the 10 Most Unethical Business Practices in Big Business[4]. This article states that sometimes Walmart has negatively impacted small businesses, sacred land and the treatment of employees. Although Walmart offers economical products for consumers and employment in many communities, in some cases they have had to consider the impact on the environment and the people who live there.

I have relatives that live on Vancouver Island and they became very concerned when they heard that a Walmart store was going to be built in their town. The placement of the store was to be on the Campbell River Reserve at the mouth of the Campbell River. This was of concern because oil from the store’s parking could run into the river where there are hundreds of salmon. Also the bright lights of the parking lot would expose the salmon hiding at night in deep ponds to predators. Many people in town rallied together and spoke during a local council meeting, including my cousin, to voice their concerns. Walmart heard the concerns of the people and built their store across the street. This highlights the broad range of stakeholders’ requirements that businesses need to consider.

          
The Walmart Supercentre in Campbell River [5]       The Campbell River [6]

Business ethics is a balancing act and it’s important to try and serve the needs of society and the environment as well as have a successful business. That can be a challenging act to follow through on, but if a business can do it, it can contribute to the success of their company.

Word Count: 432

Sources

*See Hyperlinks in addition to links below

[1]“Stakeholder Theory”

[2] Social Responsibility of Business if to Increase Profits

[3] Retailers Like H&M and Walmart Fall Short of Pledges to Overseas Workers

[4] http://www.businesspundit.com/10-most-unethical-business-practices/6/

[5] http://www.bizcominthenews.com/bizcom_in_the_news/2017/07/walmart-apologizes-for-racist-description.html

[6] https://www.travelwriterstales.com/bc-snorkeling.htm