When I started reading into Obama Care, all I absorbed was the facts and implementations that it initiated.

But upon reflection, I realize that it’s the perfect representation of how external factors can influence business.

Since Medicare, and Obama care have been implemented it has drastically changed the nature of the way hospitals and doctors operate. The political environment has changed from the implementation of new health care and operation policies. These policies are eliminating the former financial incentives in treating large masses of patients. Now the incentive lies in providing long-term lasting treatment with a stronger emphasis on sustainable prevention. This clearly benefits the patients, and also allows doctors to prioritize their time to treating numerous individual patients, rather than wasting time on re-admitted patients. Socially, the external environment is also moving towards a more lifestyle based, preventive approach in contrast to the previous drug/surgery based treatment. The social conscience of how diet and lifestyle choices impact ones health, also encourages the quality approach instead of the quantity-based model of treatment. Patients and doctors are more aware now, that simply removing a tumour, for example, only treats the symptoms and not the disease itself. This new healthcare policy allows doctors to create shared value economically and socially by accommodating their operating model to the changing external environment.