Ashley Belzil’s blog about the release of the iPhone 5 talks about the new features of the latest and hottest smartphone, as well as the consumer’s response to the release.
After reading this blog, I have to admit that i’m incredibly impressed by Apple’s marketing techniques and consumer loyalty. It seems that many consumers are disappointed by the new features (or lack there of) on the new iPhone, yet still millions of units where sold within the first 24 hours of release. Why is this? As Ashley mentioned in her blog, it seems that many consumers put more importance in iPhone aesthetics and owning the newest iPhone rather then practicality.
I’m amazed that Apple inc. can make millions of dollars just by releasing the most anticipated technological device of the year. Whether or not the iPhone 5 meets consumer expectations in terms of practicality, Apple inc. sold over 5 million units in the first 3 days of release. The consumer loyalty and market share that Apple commands is impressive to say the least, and makes marketing Apple’s new devices that much easier. By being a successful company with a good reputation on innovation, Apple can effectively sell anything to their ‘die hard’ fans. The positioning that Apple has achieved in consumer’s mind is essential to their business practices, and makes it very difficult for competitors to rival Apple.