Nike has successfully created an empire through its flashy “just do it” and “leave nothing” campaigns involving high profile sponsors in flashy motivational commercials. They don’t have many commercials that just focus on one specific line of products instead they advertise their brand as a whole because consumers don’t really want the products they just want the solution.
It wasn’t until just recently after sitting through the first a couple of marketing classes and reading the first few chapters did I truly recognize the techniques and methods these commercials employ. Nike markets its products perfectly; they make you feel like you NEED their products instead of wanting them.
I need a pair of basketball shoes/runners but do I really need the Nike $200 pair or could I just settle for Adidas and Reebok for half the price. The answer is that Nike markets its products in a manner that makes it seem superior. They have only the best athletes endorse their products (Tiger Woods, Roger Federer, Kobe Bryant, and Lebron James) and their commercials elicit a feeling of success. Their products are also priced substantially higher than their competitors to support this claim.
This commercial to me is inspiring and as I was watching it all I felt was inspired to do something
They have created an aura of success around its products; somehow, subconsciously I always seem to associate Nike’s products being superior to Adidas or Reebok even though I know nothing about their competitor’s products; I’m unsure whether or not they are truly better, yet I ALWAYS purchase Nike products over other people’s. This is because Nike, for me, creates far superior customer value as opposed to its competitors.
When I buy Nike’s I don’t get a pair of shoes I get a complete experience.
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Great post Steven, I enjoyed the topic and your opinions.