After reading Sanna Ma’s blog I want to express my own opinions about Apple. When I’m in class EVERYWHERE I look I see the lit-up Mac logo branded on every laptop; but, frankly, I dislike Apple and all of its products, I feel they are overpriced and sell based on aesthetic appeal as opposed to technological superiority (it’s probably cause I’m a hater). The truth is that Apple has created such a superior value chain making it from a marketing perspective absolutely ingenious.
Apple carries qualities that people want in all their products:
- Simple yet sophisticated
- Innovative and fresh
- Youthful
- Consistently evolving to its surrounding
The other day was I bashing Apple products then I unconsciously whipped out my iPod. My friend was like “…. You have an Apple product”. At first I denied it, not even knowing I owned a Mac product until she pointed out that I had an iPod.
After that I started to think about how I couldn’t even name a single MP3 player or laptop from other companies yet I knew the whole Mac product line and I didn’t even realize it. It made me realize that Apple is so immersed into society that it’s no longer just a brand or even a product. It’s become what defines the 21st century. In 100 years when they study history, probably through an iPad or something, right next to Mr. Bush’s face and 9/11 will be the Macintosh logo.
A month ago my friend was telling me how this ten year old kid was blurting out all the new Apple products on the bus. Damn, the kid is still using his toes to count past ten yet he can already list specs on a Mac? Good job Steve. Change IS good.
