The Rise of Social Travel in China



 

Although there are a lot of differences of internet environment between most of countries and China. For example, there is Baidu that is “Chinese google” in China. There are Sina weibo “Chinese Twitter”, Youku “Chinese Youtube”, RenRen “Chinese Facebook” as well. Compared to almost all of popular big players, there are corresponded Chinese copycats. At the same time, there is no exception in travel industry not only for PC website, but for mobile App as well. Therefore, in China, there are Ctrip “Chinese Expedia”, DaoDao “Chinese tripadvisor”.

CIC categorized travelers into 5 typologies like business travelers, self-drive travelers, package tourists luxury shopping travelers, and backpackers. Based on these travel App or websites, CiC made some significant Buzz Ranking. For instance, airlines brand Buzz Ranking for business travelers.

As for a company that would like to streamline digital marketing strategy, it can choose appropriate marketing channels regarding different target customers.

 

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