A new position is in the social networking world as Keek Inc. has launched Keek.com: “a YouTube and Twitter hybrid [which allows users to] send out a 36-second short video message (or “keek”) easily captured on web cameras and smartphones to people in their network,” (1). Recently, this new start-up company attained “$5.5-million in financing” (1). It is aimed towards younger people that are less than 24 years old.
Although it’s not the first social network to accommodate video, Keek may be able to position itself as the major player in its segment due to its uniqueness. The short time limit is what differentiates Keek. Someday, Keek could find itself near the top of the social networking world. However, it is inevitable that other social network giants (such as Facebook and Twitter) will look to emulate the concept of video statuses. That is why it is vital that Keek establishes its position in social networking now, and continues its differentiation focus strategy.