https://www.theguardian.com/environment/2017/sep/06/mars-counters-trumps-climate-stance-with-1bn-sustainability-plan
Photograph by staff writers in Global
Last weekend, I’ve read a piece of news titled “Mars counters Trump’s climate stance with $1bn sustainability plan” on the Guardian, which led my environmental sustainability thinking.
For the summary of this piece of news, in reaction to U.S. President Donald Trump’s withdrawal from 2015 Paris Climate Accord, Mars company launched a one billion dollar plan targeting on renewable energy for environmental sustainability, and the investment includes cutting greenhouse gas emissions, running a poverty reduction, and increasing food safety and security. As we can see in the image, Mars will brand renewable energy idea through its own logo, featuring a windmill beside a candy character.
Business ethics has a much broader limit on behaviors than business law does because morals and values are often not defined or required in legal systems, and business ethics often go beyond what law defines. According to the news report from the Guardian, “its sustainability investments and M&M’s campaign were announced ahead of the UN general assembly and climate week which will run from 18 to 24 September in New York.” This made me see the true innate values of an enterprise to take the initiative on social responsibility and appeals on environmentally-friendly movement, regardless of zero government requirements.
Moreover, implementations of corporate social responsibility (CSR) don’t only just help with better business environments and societal sustainability, but also help build better corporate reputations and even higher profits for the enterprises themselves. In marketing perspective, certainly more socially responsible companies gain more respect and better names from the public in the society.
From now on, I also decide firmly that our team in COMM 101 course should start small and adopt correct ethical values and attitudes of corporate social sustainability when we start drafting our first business plan proposal. After all, why not balance the socially responsible business and additional margins together?
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