Sue O Lee's Blog

Hello readers, look at this video, now back to me, now back at this video, now back to me. Sadly, this isn’t your marketing strategy, but if you stopped using old generic marketing methods and switched to viral marketing you could pretend like Old Spice’s you. Look down. Back up. Where are you? You’re in the information age with the most social media tools ever available. Look again, the video is now DIAMONDS. I’m on UBC Blogs.

Old Spice have garnered a lot of attention lately because of its unique approach to marketing strategy. Let me show you how they rose to fame.

But first, what is viral marketing?

Viral marketing is simply, like a virus, spreading of advertisements through word of mouth. Person A might really like something and send it to Person B C and D, who also sends it to all their friends. Awesome amounts of brand awareness, for potentially an exceptionally low cost.

After the video’s success, Proctor and Gamble decided to create interaction with its audience in the form of twitter video responses. Old Spice made sure to reply to social figures with lots of followers such as Digg founder Kevin Rose.

Old Spice has repositioned itself as number one in consumers minds for Men’s deodorant and body wash.

Not bad.