Netflix to Fix its Flicks Service

BIG NEWS. NETFLIX IS SPLITTING ITS SERVICE INTO TWO SERVICES.

Not really big news for me, since I don’t use Netflix, but I thought it would interest those that do, or want to in the future.

Basically Netflix is a company that allows people to browse through a vast collection of movies and television series’, for the low low price of 9.99 per month. They gave the subscribers the option of renting 1 DVD a month at no extra charge.

Recently they decided to split their services, offering unlimited streaming of movies and television shows for a monthly fee of  7.99 and unlimited DVD rentals for 7.99 a month. This new DVD rental service will be branded “Qwikster” (because of their quick service hahahhahahha).

Apparently they did not make this change clear to its loyal customers, and received much negative feedback.

Here’s a video made to welcome the new CEO of Quikster, Reed Hastings, as well as to apologize to subscribers.

This rebranding is a very ballsy step into reformation of the company. Rebranding and creating two different services opens up a new market niche, where their target market is more specialized to people who still majority of the time use DVD’s. Currently there are no big competitors with this area of expertise, and because it is a bud off of Netflix, people can still expect the same type of service and experience they received from its previous joint subscriptions.

So if you want to just stream movies and do not care for DVD’s, GREAT! You just saved two dollars!

If you never ever stream movies but watch everything through DVD’s, GREAT! You just saved two dollars and receive a more than one DVD a month!

If you want both, YOU’RE SCREWED! Not really, you just have to pay 6 more bucks.