Why Marketing is Important:

Why is marketing important?

Wherever you go, to succeed you must make your decisions heard.

Whether it is marketing yourself or marking that new snazzy product, the fundamentals are the same:

 

If I had to sum up what marketing is to me in one word, it would be presentation.

One presentation that really stood out to me:

You can clearly see who they are targetting: Dancers. Specifically Hip hop, Locking, and Popping dancers.

This was held in Vancouver during an October weekend. Tickets sold out super quickly. They sold out so quickly, I had to come two hours early and stand in line to have a SLIM chance of receiving one that was reserved for out-of-towners that could not make it.

Certainly they did a great job marketing, at the same time marketing their dance crew using spiffy crewneck sweaters.

It created value for the customers by giving local dancers a chance to experience the high level of talent that international dancers can bring together, which will ultimately raise the skill level here in Vancouver. It was a great event and I am glad I went.