The Indian two-minute noodle Maggi was banned by the government of India when the lead content in the noodle was found out to be very high according to Food Safety and Standards Authority of India (FSSAI) earlier this year. The most selling instant noodles in Indian market was taken down due to government ban which lead to Nestle, the maker of Maggi file a legal petition in Bombay High court seeking a review of this order. The fun fact was that the Made-In-India Maggi was being sold in many countries all over the world including Canada and Singapore even after the ban in India as the lead test of Maggi in these nation proved that it was safe for human consumption.

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Indian Shopping website www.Snapdeal.com came up with a deal with Nestle to sell the first comeback lot of Maggi after a long exile of 5 months. The response Snapdeal and Maggi got was overwhelming for both the giants. A whooping 60000 welcome kits of Maggi were sold in less than Five minutes online for the first time. The Deal of the Day model of E-commerce giants in India yet again turned out to be an Ace in the pack of marketing strategies.

Reference – http://www.firstpost.com/business/five-minute-frenzy-for-two-minute-noodles-60k-maggi-kits-sold-out-in-flash-sale-on-snapdeal-2504228.html